What do you get when you fuse Devo, “Tron” and Greek mythology? Puma’s new soccer ad campaign. The strobe lights and music were eerie enough, but then they busted out the Minotaur legs on the animation. And was that Samuel Eto’o, (Barcelona striker), strapped into the Matrix? It’s no Joga Bonito, but maybe this ad campaign would hex whoever takes part in it. Coincidence that all them Brazilians suck balls now? Think about it.

Video [YouTube, via The Beautiful Game]