Lance Armstong left the world of competitive bicycle racing under a blanket of controversy, but people still revere him as the greatest cancer-fighting bike dude ever. So, what better way to capitalize on all of those people that love you, by opening up a bike shop for them in your home state. Lance is opening up “Mellow Johnny’s”, a bike shop for the hipster who doesn’t look like a punk rocker, or wants to smell like dirty, sweaty socks.

Mellow Johnny’s, based on the nickname Armstrong earned while wearing the yellow jersey, will serve as a bike shop, commuting center, training facility and cafe. Showers and a locker room will provide commuters a chance to clean up, store their bikes at the shop, and catch a ride on a pedicab or walk the rest of the way to work.

This is a brilliant idea because bikers always smell like whatever shampoo they used, whatever deodorant they tried to use and their sweat. Now we don’t know about Texas, but in New York City and Los Angeles, drivers treat bikers the same way they treat yellow lights: just speed through them.

Lance Armstrong’s New Shop Encourages Bike Commuting [Austinist]