David Beckham and Sharpie cholasizing pens are teaming up and shooting new ads. The shoot is providing Beckham the opportunity to declare his unrestrained enthusiasm for giving autographs! He even recognizes he’s a really big hero. Modesty? No. Of course not. That sort of thing will kill you in his industry.

“I have always enjoyed signing autographs for people, especially since I used to love getting my heroes’ signatures when I was younger,” said Beckham. “I love to use Sharpie markers, so it’s a natural choice for me to partner with them.”

Was that last line straight from a script? Well, as long as he keeps hitting the back of the net this season, then modesty can rest in the cavernous cellars that house mediocrity in this world. Why are we so angry today? Cackle. Sharpie commercial that doesn’t make much sense to us after the jump.

David Beckham: High Five! [Just Jared]
Image [Just Jared]