Was a video of a young lady gyrating the hell out of her hips while playing the Wii Fit a marketing ploy by Nintendo? The gaming giant says, “Fuck. We wish. That shiz was great.” Actually, they say that rumors they were affiliated with producing the now infamous gyrating hula hoop Wii girl are completely not true.

“This has and is absolutely 100 per cent nothing to do with Nintendo,” a spokesman said. “Nintendo did not create it and were not aware of it until it was brought it to our attention.”

That’s a bummer because the video is a hit. Giovanni Gutierrez, the boyfriend who shot the video, is also under scrutiny by people who claim he shot the video as a viral ad for his agency Tinsley Advertising, where both him and his girlfriend work.

According to his biography on the firm’s website, he “creates web, e-mail and interactive marketing solutions that perfectly integrate with television, radio and print campaigns.”

“Gio is a master of e-commerce, having created web portals for scores of businesses,” the biography adds.

Miss Bernat works as an account executive at Tinsley Advertising, where her duties include “evaluating the responses to our Internet advertising”.

Look. This is what happened. The girlfriend probably walked into Giovanni’s room while he was wanking off to the video in his bedroom and then she said, “Baby, I’m hot. We should upload that sucker and see what happens.” He grinned sheepishly and bam! Internet sensation. But what do you think? Was this a video for Giovanni’s private collection, or did he shoot this for his agency? Do tell.

Earlier: Wii Fit Is A Gyrating Dream

Wii Fit underwear girl: A marketing hoax? [Telegraph]