A Wheaties sponsorship is standard after an Olympic champion wants to rake in the endorsement dough. It’s like Disneyland and every Super Bowl champion MVP: the two are traditionally destined for each other. But when you’re as big as Michael Phelps, tradition means absolutely nothing when a sugary, flaky, breakfast treat offers you more money than a company that packages cardboard as something edible.

Olympic legend Michael Phelps will appear on boxes of the Kellogg’s brand sugar cereal, drawing sharp criticism from health experts worried about the message he’ll be sending to children across America. “I would not consider Frosted Flakes the food of an Olympian,” said nutritionist Rebecca Solomon of Mount Sinai Medical Center.

Obviously Rebecca Solomon hasn’t been keeping tabs with bloowwwwgs! Phelps is hardly a “traditional” athlete when you think about his 12,000 + calories diet. And we don’t want this punk influencing our kids anyway. We’d rather have Henry Cejudo influence them. But, seriously guys. Wheaties tastes like dirt with ground-up rubber as sprinkles, que no?

Breakfast of a champion? Frosted Flakes! Phelps signs with cereal [NY Daily News]
Image [Just Jared]