Going green is all the rage in today’s eco-friendly business atmosphere, and that extends to sports as well. Last week, the University of Wisconsin held it’s first-ever carbon-neutral home college football game, and many other franchises have been doing their part to keep the earth as clean as they can.

Nike has completely embraced the environmental ethos. On Tuesday, the company launched a new line of eco-friendly active wear, and announced that it would take its product line completely green by the end of the next decade.

NIKE, Inc. (NYSE:NKE) today debuted Nike Considered Design, its latest products which combine sustainability principles with the newest innovations for sport. While Nike has delivered consumers Considered products for several years, for the first time, Nike Considered Design will be featured in all of Nike’s six key categories: basketball, running, football (soccer), women’s training, men’s training and sportswear, as well as in tennis and ACG (All Condition Gear).

For example, Nike’s best selling running shoe, the Pegasus, celebrating its 25th anniversary, is the first pinnacle running shoe to be Nike Considered Design.

“As we look at how we design and develop products and run our global business, it’s not enough to be solving the challenges of today,” said President and CEO Mark Parker. “We are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products.”

The goal of Nike Considered Design is to create performance innovation products that minimize environmental impact by reducing waste throughout the design and development process, use environmentally preferred materials, and eliminate toxics. Nike designers are now expected to make smart, sustainable design choices at the start of their creative process which has led to Nike’s most extensive Considered Design range of product to date.

Nike’s plan is make Considered more than just a part of its business plan, but it’s entire business. The company announced that it will make all footwear Considered-compliant by 2011, all apparel by 2015 and all equipment by 2020.

Using as little material as possible, and using recycled materials whenever possible, is the key to the Considered product line. The snazzy hoodie over there is made of 100% recycled polyester, for example. The materials used in the Considered line can either by recycled into new products or, as the company puts it, “safely returned to nature at the end of their life.”

Eww. We know we’re all supposed to love the environment, but come on. “Safely returned to nature at the end of their life?” Do they have to make being eco-friendly sound so douchy?

Nike Considered Design - Products That Redefine Performance and Sustainability [Business Wire]